Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth.
That’s because Facebook ads are incredibly competitive, you’ll be competing with companies who have large budgets and full teams dedicated to running, tracking, and tweaking their campaigns. So how do you optimize Facebook ads without using up all of your time, energy, and resources? That’s the exact question we’ll be covering today.
The following are ways you can optimize your facebook ads for good result:
1. Install the Facebook Pixel on Your Site
First and foremost, you need to add Facebook’s tracking pixel on your website. Doing so is incredibly easy, and the payoff is more than worth it.
A Facebook pixel is a small snippet of code that you add to your website. It tracks how people interact with your site and gives valuable data to let Facebook know who your target audience really is. If you’ve been working with Facebook ads for a while, then you’ve likely done this already. If you haven’t, then you’ll definitely want to.
2. Get Crystal Clear on Your Campaign’s Goals
Another common problem is less technical than the tips we’ve looked at above. It involves making sure your campaign’s goals are correct in the first place.
One of the first things you need to do when creating a Facebook ad is select which goal you want for the campaign.
Your options will change depending on your business, whether you post organically, and whether or not you use Instagram, too. But here are the most common goals you can choose from:
a) Get More Website Visitors
b) Promote Your App
c) Get More Messages
d) Promote Your Page
e) Get More Leads
3. Transform Engaging Posts into Ads
You may have seen Facebook ads in the past with tons of likes and shares (social proof). And you may be thinking, “I could never do that. My brand just isn’t as well-known as those larger companies.”
But you may be surprised to learn that many of those ads didn’t gather those likes and shares all at once.
Instead, it’s usually a sign that a business is reusing a popular organic post in the form of an advertisement:
4. A/B Test Everything
We’re big fans of A/B testing everything to optimize performance, and Facebook ads are no different.
An A/B test means taking an advertisement, making a copy, and changing one detail. This is also known as a “split test” and means changing something like your ad’s:
- Placement (where your ad is showing)
- CTA (call to action) button
- And more…
By changing just one component of your ad, you can see which version performs better. Then, in time, you can run multiple A/B tests to find the best possible advertisement for your product.
To run an A/B test, go to your Facebook Ads Manager table. Then select the ad you want to test, click More, and select A/B test:
5. Retarget Users Who Click-Through
Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website or social media platforms. Many times you will get to see ads from brands you have interacted with again and again, then it seems like the ad is always following you. Well, you have simply been retargeted.
So, you can set up your custom audience (people who have engaged with your page or ads in the past )on Facebook ads manager and show them new offers.