We do not think in terms of channels or platforms, we approach acquisition by envisioning each potential customer and taking them through stages that carefully help them build trust and eventually take desired actions.
Getting Started
At this stage, we leverage channels that get the prospect to learn about your venture/business/product for the first time. Paid Ads | Offline Activation | Influencer
Clear the prospect’s doubt
After awareness comes consideration! At this stage, we focus on channels that help clear the concerns of the potential customer. Email | Social Media | Content | Customer Success.
Follow up Till Purchase
Here is the golden moment, we set up channels to ensure the conversion happens. Remarketing Ads | More Emails | More Strategic Customer Follow-Up | Abandoned Cart | Marketing | SEO | TV Ads | etc.